The importance of international marketing for immobiliers and commercial real estate agents

By Home-Finders France

The importance of international marketing for immobiliers and commercial real estate agents

Buyers from abroad spent over €18 billion annually in buying property in France. Buyers from abroad purchased 65,000 properties in France last year. The most potential buyers are coming from the UK, Belgium, Switzerland, Germany, Italy, Holland, USA, Portugal, Spain and Sweden. When you list your business, agents and properties at the Home-Finders Directory these buyers will view your business and come to see your properties. The Home-Finders country specific-websites and network will ensure targeted marketing of your business and its properties.

International marketing is becoming increasingly important for immobiliers and commercial real estate agents, as well as other services providers such as notaries. With the globalization of businesses and markets, it is essential for these professionals to have an understanding of how to reach customers in different countries and cultures. This requires careful planning and research to ensure that their message is reaching the right people in the right way. Notaries must also consider international marketing when providing services, such as legal advice or property transfers, to clients from foreign countries. By taking advantage of international marketing strategies, immobiliers and other service providers can increase their client base and expand their business opportunities.

Foreigners related real estate transactions represent about 7% of the total real estate transactions in France, spending more than 18 billion euro (€18,000,000,000) annually. With the 68,000 immobilers that we have in France this could theoretically mean they each could sell one house at €2647000 annually to someone from abroad. Foreign purchasers often buy a property on a second home basis, most of the time do not require a mortgage, they pay more than national buyers do for a home, and often pay in cash.

Expats or Foreigners buying property in France 2022.

• 23,000 transactions by non-resident foreigners (+2%) (Non-resident foreigners are people that still live outside France and buy a property in France)
• 42,000 transactions by resident foreigners (Resident foreigners are people that live already in France, either sell their current home to buy another home or buy an additional home). In total 65,000 resident and non-resident foreigners related real estate transactions (+15%).

Major shifts in regional preferences have taken place particularly caused by changing environmental conditions, climate, increasing temperatures in the south, and COVID, from urban housing to more rural areas such as the Limousin, Aquitaine, and Lorraine. Most popular with foreigners (resident and non-resident foreigners) remain to be the Provence-Alpes-Côtes-d’Azur followed by the Rhône-Alpes region, Languedoc-Roussillon, Île-de-France and Aquitaine regions.no

The origin of foreign (resident and non-resident) buyers as a percentage of total purchases by foreigners are:

1. UK/British: 26%
2. B/Belgians: 19%
3. CH/Swiss: 9%
4. D/Germans 7%
5. I/Italians: 7%
6. NL/Dutch: 6%
7. USA/Americans: 4%
8. PT/Portuguese: 4%
9. ES/Spaniards: 3%
10. S/Swedes: 3%